Taylor Swift’s 1989 Will Be Available on Apple Music
Less than a week ago after Taylor Swift called out apple for not paying artists during the three-month trial of Apple Music, Taylor Swift announced in Twitter that she will indeed allow here album 1989 to be streamed on Apple Music.
Swift’s Open Letter
Apple is launching its music streaming service, Apple Music on June 30. During the launch, users will get a free three month trial. The artists, on the other hand, won’t get anything from Apple during this trial period. Through this, Taylor Swift announced in an open letter that she will not put her latest hit album, 1989 to Apple Music.
A day after that announcement, Taylor Swift wrote a blog post explaining why 1989 won’t be available to Apple Music. Here’s an excerpt of the blog post titled: To Apple, Love Taylor.
She wrote that what she did is not about her, it is about other artists who relies on royalty fees to survive:
This is not about me. Thankfully I am on my fifth album and can support myself, my band, crew, and entire management team by playing live shows. This is about the new artist or band that has just released their first single and will not be paid for its success.
This is about the young songwriter who just got his or her first cut and thought that the royalties from that would get them out of debt. This is about the producer who works tirelessly to innovate and create, just like the innovators and creators at Apple are pioneering in their field…but will not get paid for a quarter of a year’s worth of plays on his or her songs.
She stressed that her statement is not the complaint of a spoiled child, but an echoed sentiments of every artist:
These are not the complaints of a spoiled, petulant child. These are the echoed sentiments of every artist, writer and producer in my social circles who are afraid to speak up publicly because we admire and respect Apple so much. We simply do not respect this particular call.
She also mentioned Apple one of the successful companies out there and they have the money to pay for these artists for three months. She added that three months is a long time getting unpaid to ask anyone to work for nothing. She requested Apple to change the policy:
But I say to Apple with all due respect, it’s not too late to change this policy and change the minds of those in the music industry who will be deeply and gravely affected by this. We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.
What is Apple Music
Apple Music is the company’s answer to music streaming services like Spotify and Google Music. This music streamin service incorporates your own music library, Apple Music, and carefully curated digital radio stations into one app.
The service gets music from two sources: Your iTunes downloaded music, and the millions of songs available to the Apple Music library.
When you start the app, you will be ased to select music genres that appeal most to you. It will then generate artists to pick for you and gives you suggestions in terms of playlists and your tracks. You can also user Siri to Apple Music and summon up new tracks on the fly.
Apple Music will be available as a subscription-based streaming service for $9.99 a month
Apple Music Will Pay Artists For Streaming
A few hours ago, Apple’s vice president of Internet Software and Services, Eddy Cue that Apple Music will pay artists for streaming. In response to the good news, Swift decided to give the company access to her latest album, 1989. This is the first time Taylor Swift agreed to have her album available on a music streaming service.
Swift noted that 1989’s move to Apple music is not exclusive, but it sill a huge win for Apple knowing the good feedback of her fans on the album. Apple may be the first to have Taylor Swift’s album but they definitely won’t be the only one to have the album. Judging from Taylor Swift’s statement, she may have plans for other music streaming services in the future.
After the disagreement between Taylor Swift and Apple, Apple decided to change pay artists during the free three months trial period of Apple Music. This is not the first time Taylor Swift had a say on music streaming services.
A year ago, Taylor Swift withdrew all her music to Spotify stating the valuable things should be paid for and music should not be free. In 2012, the artist refused to release her album Red on Spotify due to the fact that Spotify pages 0.006 and 0.0084 per song play.
Taylor Swift’s disagreement and Apple change of mind happened only in a week. Moreover, Apple’s change of mind appears just 4 days after the launch of Apple Music. Some speculators say that it is just a publicity stunt. Some speculators say that Taylor Swift is really that powerful that she was able to shake a big company like Apple and changed their minds.
Although Swift agreed on Apple, this doesn’t mean that her album will also be available on other music streaming services. This strategy meant that Swift’s album will be exclusively available on Apple for the time being which then customers are forced to pay to either subscribe to Apple Music, buy the album in stores, or get it through any other means.
The bottom line, Apple is going to make money, T.Swift and all other artists are going to make money – everything works in a balance.
What do you think about this Taylor vs Apple issue? Is it just a publicity stunt is Swift the voice of the artists against music streaming services? Leave us a comment below.